Leading the brand development process for the Wandsworth Council’s Baby Box project, I created a unique brand identity strategically anchored in the project’s core focus of 'playing, growing, and bonding’.

This cohesive identity was carried through to every touchpoint, from the bespoke logo to the custom-built website, providing the Council with a truly one-of-a-kind baby box solution.

Beyond physical supply, we delivered strategic high-impact marketing visuals to ensure the project was not just delivered, but successfully launched to the community.

This solution supports the Council’s new Family Hub network, serving as a tangible "welcome gift" that connects vulnerable families with vital health and social care experts, ensuring every child in the borough has the fair, supported start they deserve.