As FMI’s work with public sector clients grew, there was a critical need for a standalone brand that could house the complexities of Early Years policy delivery.

The objective was to create an authoritative yet accessible sub-brand that signaled institutional trust while managing the end-to-end logistics of national-scale family support schemes.

My role was to build Source by FMI from the ground up, serving as the sole architect for its visual identity, digital infrastructure, and market positioning. The brand was designed to act as a "radical translator" for the public sector, balancing the clinical requirements of government contracts with the human-centric warmth required for family engagement.