Strategy

Performance is the pulse of a brand's visual identity.

My work extends from visual development to strategic brand management across social media platforms.

By blending social media insights with sophisticated and future-proofed visual identities, I ensure that a brand’s digital presence performs as well as it looks.

Managing a brand’s digital presence from launch through long-term growth, making sure your message reaches people and sticks with them.

  • A brand identity is only as strong as the trust it creates.

    I have the passion and skillset for taking heavy, complex briefs and translating them into a visual language that feels intuitive, inclusive, and deeply human, using this as the starting point for sustained growth across mediums.

  • Design is only as powerful as the results it creates.

    With a bit of collaboration and research, my approach ensures that every design choice is engineered to reduce friction and move the needle on engagement, built with end-to-end growth in mind.

  • Post-launch, I specialise in leading the lifecycle of a brand’s digital presence, from first launch to the steady long-term growth.

    My work ensures that your message reaches the target audience with a lasting impact.

The proof is in the pudding. Here’s some of the data behind the strategic brand management work done over the past year.

  • Focus: Optimising an FMCG market leader for long-term B2B engagement.

    Over the 2025–2026 cycle, I directed the social media strategy for FMI Ireland.

    This work generated over 715,000 impressions and maintaining a 6.1% average engagement rate, significantly outperforming B2B industry benchmarks through intentional, strategy-led design.

  • Managing the European Field Marketing Partners (EFMP) network required a universal visual language capable of resonating across diverse borders. I maintained a consistent global reach, ensuring that pan-European initiatives felt both local and unified.

    Strategically managed the international digital presence for the EFMP network, achieving a 20.4% average engagement rate, significantly higher than the industry standard. We also developed high-engagement narratives that consistently peaked at 40% engagement for key retail initiatives.

  • Directed the 0-to-1 brand launch for Source by FMI, achieving a 15.4% average engagement rate within the first 30 days.

    By converting intricate public sector pilot data into accessible social narratives, Source by FMI secured immediate market authority and a peak engagement rate of 31.2% among government and healthcare stakeholders, establishing the brand as an industry expert almost instantly.